Brands are… not so bad: Twitter tweets
People only talk about a product or company when they have a complaint, or at least that was the common wisdom. A study done by Jim Jansen, associate professor of information science and technology, IST doctoral student Mimi Zhang, undergraduate student Kate Sobel and Twitter chief scientist Abdur Chowdhury appears to tell us things are different. At least on Twitter.
According to Jensen
“A lot of the brand comments were positive,” he said. “There are some good products out there, or at least products that people are happy with.”
With 20% of the tweets requesting or providing information about products, we re-affirm the importance of engaging with people in the social media space. But, something to emphasize is that consumers are talking to consumers about their experiences. So, if you are going into the social space, you have to be genuine.
By keeping true in your off-line actions to the message, persona… brand, that you are promoting online, you reap the benefits; positive input for other consumers. In the reverse, they can have some really tough words (classified as ‘wretched’) . eMarketer has a summary of the numbers.
